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November 2017

The end of the models of clothes for ecommerce?

The sometimes glamorous work of modeling can follow the path of the elevator operator.

Instead of hiring a professional photographer, models and a studio, retailers only have to take a picture of the garment placed on a flat surface. The AI can generate a human figure and then predict how the garment would fit…

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Source: QUARTZ

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October 2017

WITH THE PHONE AND WITHOUT CARDS: SO CHINA’S KILLING THE CASH

MOBILE PAYMENTS ALREADY MOVE MORE THAN US $ 5 BILLION A YEAR. TECHNOLOGY COMPANIES SHIFTED FINANCIAL.

After ordering the food, they show a QR code to the cashier and pay with their cell phone. Instead of asking if they accept a credit card, in China mobile payments were massified to the point that the main query is whether they have Alipay or WeChat Pay, two of the largest payment platforms in the country.
One of the causes is its financial system less developed than that of other technological powers. This caused a jump to the mobile payments, leaving aside the cards. Last year, these transactions totaled $ 5 billion, according to a Hillhouse Capital report that also indicates that in the first quarter of 2017, Alipay had 54 percent of the market and WeChat Pay, 40 percent.

But the change is mainly in mainland China, but not in other regions such as Hong Kong, where cash and cards are still the most used means.
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Source INFOTECHNOLOGY

July 2017

Neuromarketing para Aplicar en nuestras Ventas Online

El Neuromarketing es la unión del Marketing y la Neurociencia. Su objetivo es tratar de explicar los procesos de toma de decisiones y cómo el cerebro humano reacciona ante los estímulos de compra. Las técnicas de Neuromarketing se aplican para ayudar tanto al comprador como al vendedor, arrojando luz sobre el comportamiento, aparentemente irracional, del consumidor. (more…)

Tips para aumentar la conversión en Ecommerce a través de Chatbots

Jordi Ordoñez, responsable de marketing de OCT8NE, nos enseña técnicas para mejorar y optimizar la atención al cliente con un chat online en tu e-commerce. Según explica Ordoñez los Quick Wins son cambios rápidos que se pueden implementar tanto en tu estrategia de atención al cliente como en nuestra tienda online.
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