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Argentina: CyberMonday billed AR$ 7213 million in 3 days

El 29, 30 y 31 de octubre se realizó la séptima edición del mega evento de ventas online, organizado por la Cámara Argentina de Comercio Electrónico que contó con la participación de más de 500 empresas y más de 2,94 millones de usuarios que ingresaron al sitio oficial

Durante las 72 Hs. en las que se extendió el evento, se concretaron ventas de productos y servicios por un total de $ (siete mil doscientos trece millones de pesos), un crecimiento de 39% respecto del CyberMonday 2017.

Se concretaron 1,93 millones de transacciones, un 23% más que en la edición anterior, y fueron vendidos un total de 3,4 millones de productos. Por su parte, el ticket promedio también creció, alcanzando los $3.726 .

“Una vez más el Comercio Electrónico en Argentina bate su propio récord. En este CyberMonday registramos un crecimiento en la facturación del 39%, que equivale a una venta de más de 100 millones de pesos por hora. Aumentaron las órdenes de compra y más usuarios visitaron el sitio oficial respecto de 2017. Como tendencia identificamos el amplio protagonismo de los teléfonos móviles tanto en la búsqueda como en el cierre de compra.”, expresa Gustavo Sambucetti, Director Institucional de CACE.

Por su parte, Diego Urfeig, Director Ejecutivo de la CACE, agrega: “Como principales referentes de la industria del eCommerce estamos felices de liderar estas iniciativas que fortalecen el desarrollo de la Economía Digital como una herramienta más para el desarrollo social y económico de nuestro país y sus economías regionales”.

TOP 5 de las categorías que más unidades vendieron:

  1. Alimentos y bebidas
  2. Calzado
  3. Decoración para el hogar
  4. Materiales para construcción
  5. Indumentaria y accesorios infantiles

TOP 5 de las categorías con mayor facturación: 

  1. Pasajes de avión al extranjero
  2. Equipos de telefonía móvil
  3. Pasajes de avión dentro de Argentina
  4. Televisores
  5. Aire acondicionadores

Los datos provienen de la encuesta que realiza TNS Argentina para CACE. Esta edición se midieron a 216 empresas en el relevamiento. 

Más información:
Sitio Web Cyber Monday:


Argentina – The ecommerce escapes to the conjuncture and the sales widely surpass the inflation

Online sales continue to show good performance despite the decline in consumption. In the first half of the year, 59% more purchase orders were registered than in the same period of 2017, which resulted in operations for $ 97,282 million.

The outlook for the second half of the year remains on the rise, that is, the rate of growth in the amount of sales continues despite the fact that, in parallel, mass consumption will be reduced by 1% at the end of the year, according to the perspectives of analysts.

E-commerce currently represents 1.4% of the total volume of white retail trade that operates in the country. Once again, this percentage is expected to increase over time and, over a period of 3 to 5 years, it is estimated that several categories could exceed 10% of total retail sales.

The data was made known by Alberto Calvo, president of the Argentine Chamber of Electronic Commerce (CACE) during the e-commerce Day that is being carried out …

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Reading at IProfesional


Artificial intelligence and mixed reality applied to fashion

In July of this year, Chinese e-commerce giant Alibaba presented a demo of its first conceptual physical store: FashionAI. It opened its doors for 4 days in Hong Kong, with the main objective of simplifying the clothing shopping experience through big data analysis and artificial intelligence (AI) application.

“FashionAI reflects our thinking about what the future of retail fashion might look like,” Zhuoran Zhuang, the company’s vice president, said in a statement.

Access to this fashion store, in pilot format, is through the smartphone, by scanning a QR code. It is associated with the user account on Taobao, the fashion and beauty e-commerce site of Alibaba.

Then, the face of the prospective buyer is scanned. If a garment you like, you can approach the smart mirrors (something that is not new, the largest store of the brand H & M in New York, have one, for example), to see your article, choose size and colors.

These touch screen mirrors can even suggest other items to buy or add other products to the shopping cart. That is, it combines the experience of an ecommerce platform with the physical presence of the user in the store.

FashionAI products have tracking labels with radio frequency identification (RFID) chips, gyroscopic (to detect if clothes are being touched, moved or picked up) and have a Bluetooth connection.

A near future
Buyers of centennial fashion (between 9 and 17 years old) today demand personalization. And, according to an IBM study, 52% of women in Generation Z would like to see tools that allow them, precisely, to have a customized shopping experience (of their tastes and sizes).

“E-commerce platforms know what fashion items and accessories consumers bought in the past, what they are buying right now and what they are likely to buy in the future. This is achieved by following the digital footprint of the buyers, the operations derived from purchases and searches, “Gabriel Farias Iribarren, an Argentine sourcing professional in Asia, tells Infobae.

He continues: “The AI ​​can recommend complementary models, based on information about …

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Spain – More than 4,900 smart mailboxes solve the problem of failed deliveries during the summer

The holidays have already begun for most Spaniards. A period in which failed deliveries of online purchases increase due to the absence of the recipient at the time the courier arrives.

Many ecommerce, especially those from outside Spain, have wide margins in delivery times. This, together with the lack of foresight at the time the purchase is made, causes packages to arrive at homes when there is no one.

On the other hand, during the summer the sales of the online stores decrease due precisely to the lack of confidence on the part of the consumers at the time of receiving their packages.

To solve this problem Citibox arises. The technology developed by this startup allows the user to receive their packages, even if they are on vacations outside the city, thanks to …

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Source: Ecommerce News


Argentine Ecommerce, pum up: moves $ 156,300 million and 260,000 products are already sold per day

The times of fears and doubts when putting the credit card to make a purchase on the Internet seems to be over forever. E-commerce is consolidated in Argentina as an unstoppable  trend.

According to the Argentine Chamber of Electronic Commerce (CACE), the sector already moves $ 156,300 million and had a growth of 52% in 2017.

“This growth is due to the fact that confidence in the modality consolidates the frequency of purchase and extends the categories of products that are acquired online.” Another important characteristic is that the conversion rate is increasing faster in mobile devices, this means that users who search through these devices now use them to close their purchases, “said Alberto Calvo, president of CACE.

A summary of the online sales market in 2017 (Cace)
Mobile purchases represented 27% of the total, compared to 73% that is made from computers. In 2017, the mix of devices from which products and services were acquired was as follows: PC, 38%; notebook, 28%, netbook, 7%; smartphone, 25%; and tablets, 2%. The only one that grew was smartphones that reached 25%, from 13% in 2016; all the others lost participation.

The boom data

Last year, 263,000 products were sold online per day, with a total of 96 million and an average ticket: $ 2,600 (19% more than in 2016). The strongest items in sales were tickets and cell phones, but those that promoted the category are food and beverages and clothing.

The top 5 of the categories that sell the most:

Tickets and tourism
Cell phones and phones
Electro and air conditioners
Non-sporting clothing
The items that grew the most:

Tickets and Tourism, $ 43,638 million
Equipment and audio accessories / image, consoles, IT and telephony, $ 18,361 million
Household items (furniture, decoration), $ 14,432 million
Food, beverages and cleaning supplies, $ 12,088 million
Appliances (white and brown line), $ 9,115 million
Flights, Hotels and Videogames are the most consolidated online sales categories. Growing, according to CACE, are located Computers, Cell Phones and Televisions, among others; and those that have the opportunity to develop, with potential, are Cosmetics, Beverage and Food.

The reasons for buying and not buying

The CACE investigation, carried out by KANTAR TNS, shows that 9 out of 10 Argentines have ever bought online, and that …

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Estoy por iniciar mi tienda online, ¿que plataforma me conviene?



Muchos emprendedores nos hacen esta pregunta, o en algunos casos, ya se encuentran probando alguna. Nuestra recomendación principal siempre es conocer que tipo de tienda queremos y cuál es nuestra proyección a futuro como así también nuestro presupuesto para invertir en tecnología.

Propiedad de la Tienda

Principalmente tenemos plataformas que nos cobran por mes o por venta realizada, las cuales funcionan como un “socio” y nosotros hacemos uso de la tecnología como si fuese un alquiler el cuál nos permitirá modificar cosas pero dentro de un esquema acotado.

Otras plataformas nos permitirán instalar en nuestro espacio de hosting (el cual también se paga por mes) pero nos brindará la posibilidad de ser dueños de nuestro código y nos permite actualizarlo, modificarlo y adaptarlo a nuestras necesidades.

Potencia de la Tienda

Algunas tiendas tienen limitaciones debido a que no poseen esa funcionalidad que necesitamos para nuestro negocio, o en otras circunstancias no existe un marketplace o comunidad que nos permita obtener esa funcionalidad extra que buscamos. De igual manera sucede con las plantillas de la tienda las cuales nos da la oportunidad de embellecer y ajustar la apariencia a nuestra Identidad de Marca. En un caso menor el soporte puede existir en menor medida o en otros idiomas.

En HYDRAS trabajamos con:

  • Prestashop.
  • WordPress/Woocommerce
  • Vtex
  • TiendaNube

Para profundizar dejamos un excelente artículo que explica más a fondo cada una de las plataformas:

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    How to improve the customer experience in the physical store?

    If we already have a commercial location that provides customer service, our challenge is always to improve the shopping experience of our customers, which also in the context of ECommerce, more and more people buy online and only interact with the physical store using it as  pick up center.

    We share a very interesting article that we hope you find useful:

    The online channel is pushing the transformation of the physical store, where the “theatricalization” of the point of sale, innovation and customization are three levers with which to improve the customer experience.

    These are the conclusions reached in “Shopping experience in the physical store, how can it be improved?”, The event organized by in-Store Media, a multinational leader in shopper marketing, in which the challenges of the physical channel were analyzed to attract the consumer and connect with their new needs.

    A day that counted on the contributions of Cugat Bonfil, Director Shopper and Data Analytics of Kantar Worldpanel; Francisco Esteban del Castillo, Customer & Category Marketing Manager of the GSK pharmaceutical company; Laia Baños, Trade Marketing Manager of Gallo who explained the success story of the product ‘Pasta Lover’; Lluis Martínz-Ribes, Professor of Marketing at ESADE and founder of MF Marketing Catalysts; Jordi Mur, Marketing Director of in-Store Media; Albert Parera, Customer Marketing (trade) in Mars multisales and Juan Carlos Jimena, Head of Marketing of Large Consumption in El Corte Inglés.

    Figures of the consumer goods sector

    Cugat Bonfil, Shopper Director and Data Analytics of Kantar Worldpanel, affirmed that “the physical store is still 100% relevant”, adding: “In Spain there are altogether 23,159 establishments in the mass consumption sector, for more than 17,5 millions of homes. What the physical channel has to achieve is how to get the most opportunities to buy. ”

    The drop in store visits means fewer occasions to seduce the buyer. According to Kantar, in 2001 the consumer visited 351 times a physical point of sale, in 2016 visits fell to 246. In addition, the Spanish consumer is dynamic: he does not hesitate to alternate between different stores. On average, a home visits between 6 and 7 different schools per quarter.

    However, Bonfil pointed out that the physical store concentrates 98% of the sales of large consumption, with an average expenditure in Spanish households of € 4,100. In addition, the online channel complements the physical channel in sales, all those who buy online spend more than 90% of their budget in physical stores.

    In relation to ecommerce, 3.6 million households already buy consumer goods online, with an average ticket of 44 euros.

    “57% of brand sales are decided in the physical store. The physical store is and will continue to be important. The more appropriate the experience, the better return we will have, “underlined Bonfil.

    In order to make the visit to the physical store attractive, the Kantar Director Shopper and Data Analytics indicated that the point of sale should be explored as …

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    Ecommerce News Source | Álvaro Gutiérrez


    Slides Ecommerce for Entrepreneurs – Entrepreneur Week 2017

    We want to thank you.

    Thanks to the commitment to know that we had to talk about e-commerce to entrepreneurs, we started a way to disseminate this topic in an initial way and gradually go deeper. For example: How to define my business idea ?, How to have a good Product catalog ?, How to attract customers to my store and provide financing means ?, How to have a good logistics and Pre and Post Sale Service? they are some of the thousands of questions that they ask us …

    Thanks to the research and practical experience, we can help you in the majority and in those that do not, we have a commitment to investigate and each issue is a challenge that makes us all improve.

    We leave you the presentation and reinforce the commitment to help, if you have someone who is with an idea and needs to start helping us recommending the newsletter, or our contact.


    The end of the models of clothes for ecommerce?

    The sometimes glamorous work of modeling can follow the path of the elevator operator.

    Instead of hiring a professional photographer, models and a studio, retailers only have to take a picture of the garment placed on a flat surface. The AI can generate a human figure and then predict how the garment would fit…

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    Source: QUARTZ

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